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How Not to Look Old: Fast and Effortless Ways to Look 10 Years Younger, 10 Pounds Lighter, 10 Times Better | 
 enlarge | Author: Charla Krupp
Publisher: Springboard Press
Category: Book
List Price: $25.99
Buy Used: $14.98
You Save: $11.01 (42%)
New (33) Used (15) Collectible (1) from $14.98
Rating:  178 reviews
Sales Rank: 1618
Media: Hardcover
Number Of Items: 1
Pages: 232
Shipping Weight (lbs): 1.9
Dimensions (in): 9.4 x 7.9 x 0.9
ISBN: 0446581143
Dewey Decimal Number: 646.7042
EAN: 9780446581141
ASIN: 0446581143
Publication Date: January 2, 2008
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: Standard used condition.
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Product Description
Forget getting older gracefully--This is the beauty and style bible every woman has been waiting for!HOW NOT TO LOOK OLD is the first--ever cheat sheet of to-dos and fast fixes that pay-off big time--all from Charla and her friends, the best hair pros, makeup artists, designers, dermatologists, cosmetic dentists and personal shoppers in the biz. Packed with eye-opening details on hair color, brows, lipstick, wrinkle-erasers, jeans, shapewear, jewelry, heels, and more, the book speaks to every woman: from low maintenance types who don't want to spend a fortune or tons of time on her looks to high maintenance women who believe in looking fabulous at any price. There's also too-old vs. just-right before and after photos, celebrity examples of good and bad style, shopping lists of Charla's brilliant buys in fashion and beauty products, coveted addresses of "Where the top beauty pros go," fun sidebars--and more.
Known to national audiences from her ten years on NBC's Today show, style expert Charla Krupp dishes out her secrets in this "ultimate" to-do list for looking hip and fabulous -- no matter what your age.
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| Customer Reviews: Read 173 more reviews...
 THE fashion and beauty bible for women over 40! December 25, 2007
500 out of 515 found this review helpful
There are plenty of fashion books and magazines on the market but very few are specifically geared towards the over 40 set. But today's aging baby boomer population is looking better and younger than ever - and authors are beginning to take notice. Books such as Bobbi Brown's "Living Beauty" dispense sage advice on how to age gracefully and still look slick despite a few wrinkles or gray hairs.
Charla Krupp's newest offering "How Not To Look Old" is one of the best (if not the best!) books for women who are aging but don't want to hang up the jeans and become a frump in elastic pants and helmet hairdos. Written in a friendly and conversational tone, Krupp points out all the little things that can make one look old and dated but then kindly shows you how to hide the flaws and look "up to the minute" but not like you are "trying too hard". There are suggestions for hair (grow it out, get some bangs, etc.), teeth (whiten them, veneers, flossing, etc.), makeup (lighten up the foundation, switch to cream blush, etc.), clothing (skirts should hit just below the knee, avoid high rise jeans, etc.) and more! At the end of each chapter, she lists favorite products, designers, and stylists. It's a brilliant book and Krupp sure knows her stuff - she's been in the beauty industry for years and writes an excellent column for "More" magazine, which is written for women who are mature and savvy.
I'm going to put a few of her suggestions to use - specifically cutting my waist length gray hair (parted in the middle!) into something chicer and less "old hippie". This will be a big scary change for me but after reading this book, I realize how passe and aging it really is. I've already ditched the dark lipstick and the powder blush and have to say, she is right. I am recommending this book to all my friends!
(By the way, this is a book on fashion only - there is no exercise routine, vitamin recommendations, etc.)
Fabulous And Completely Useful. March 6, 2008
80 out of 81 found this review helpful
I am very happy with this book. There are so many useful, smart and once you consider it, obvious ways to improve and most importantly, update your look. I'm a 39-year old brunette and as much as I am determined to age gracefully and above all with dignity, I would also like to continue to possess some style and a certain current hipness. I have read the reviews for this book and was a little surprised by some of the comments. Krupps's recommendation to lighten-up your hair shade after a certain ago is actually good advice. I have seen the results on my sister and it was quite dramatic. I believe the choice to lighten your entire hair base shade should be made based on the condition of your skin. My sister has fair skin, blue eyes and far more wrinkles than I so the lighter hair very definitely softened her look. Her dark hair shade looked too harsh next to her aging skin. She didn't go blond mind you, only lightened her base shade 2 shades to a copper brown and had a few highlights added around her face. For me, as a dark brunette with a pale olive complexion and brown eyes, I can wait a few more years. Once I'm ready, I'll try some highlighting around the face for softening. Krupp does not advocate everyone going blond as one reviewer remarked.
Off the top of my head, immediately useful tips: getting rid of frumpy shaped tops and blouses, anything not tailored. Some I merely tossed while others I tailored myself or had tailored like one of my suits (I took up the skirt hem to just above the knee and had the suit jacket fitted. I tossed all my long ankle skirts which, although easy to wear, do look frumpy even though I'm barely 15 pounds overweight. I tossed out all apparel with any shoulder pads. I tossed all my dark and medium lipsticks (best choice ever). Once I was able to look at them (on me) objectively, it was obvious they were unflattering and worse, very dated. Changing to the moisture laden pinks she recommended instantly made my lips look plump and ripe and young. It seems so obvious once you do it. It seems as though I had gotten stuck in a rut of clothing, make-up, hair that was no longer current, fashionable and worst yet, flattering. I knew my style wasn't working but I didn't know how to fix it and since I tend to be pretty conservative, was a bit tentative about making any changes. After a while, when you put on all the old make-up, hair, clothing, et cetera, you look in the mirror and think you look ok but what's really going on is that you've done it the same way so many times, you just look familiar and you are unable to really discern what looks good and and what does not. Krupp really pushed me to make specific changes that had quite a WOW effect. And then I felt silly because I hadn't thought of it myself. Switching from a powder to a creme blush and stopping the overuse of my powder compact made an immediate impact, making my skin look dewey and fresh versus matte.
Another immediate improvement for me was a sideswept bang which not only looked better but made my hair more versatile to style. I also made use of some of her many, many "Brilliant Buys" at the end of every chapter which in and of itself makes this book worth the money at twice the price. One reviewer complained that the book was geared toward rich women in large Metapolitan areas. I would disagree. There are many prices ranges among the products to choose from. Alot of the products can be found at mass retailers and mail order is accessible to all of us presumably. I just recently picked-up two of her "Brilliant Buys" at Long's Drugs: Revlon ColorStay 12-Hour Eye Shadow Quad in Coffee Bean (the perfect neutral browns) and Revlon ColorStay Eyeliner. There were many more, more expensive recommendations as well which I may try in the future but the point is there are choices.
Realizations that struck home while reading this book: flesh toned stockings (pantyhose) are definitely old lady as are outfits that are very matchy-matchy (which I am guilty of often), hair that is too done, too perfect versus movement and flip. The concept is that make-up is softer and hair is looser.
The most amazing chapters are on jeans, make-up and shapewear. Fabulous and immediately useful. I can't afford to make 'all' the changes she advocates in her book but what little I've done so far has made a huge positive impact in my appearance. It has also educated me for all future shopping forays so I don't slip back into purchasing all the same things all over again and getting back into an outdated rut...
a Bible on Tackling Aging for Women Over 40! December 31, 2007
51 out of 56 found this review helpful
At long last a user friendly, practical and no-nonsense primer on how to maintain a youthful appearance and ATTITUDE well into a woman's so-called "declining" years. I got this book for Xmas and couldn't put it down! it reads like a novel--a real page turner full of "eureka" moments and epiphanies. Charla Krupp has the insight and GUTS to say what others have not and make you think about sins committed against aging as a matter of course: loosing the nude hose is genius; cutting bangs goes against all previous popular thought on the subject; and using pink and lighter lipstick took years off immediately! This book is one "Hellooooo-why didn't anyone think of this before?" after another!
Charla has obviously done a great deal of research on this topic and has some impressive professionals working in her camp. I think this book will change the paradigm of how women see themselves and how the culture treats older women significantly. IT'S ABOUT TIME!!!
Charla Krupp is the Gloria Steinem of beauty who will fearlessly lead older women into territory where she has never gone before: beautiful and youthful aging!
You Must Get This Book! December 31, 2007
64 out of 72 found this review helpful
I'm 38 years old and believe it's never too early to deal with the aging process. What I love about this book is that Charla gives you easy tips that you can immediately implement and that don't break the bank. The tips on buying jeans alone was worth the price of the book. Finally, I would like to thank Charla for the resource segment at the end of the book. I live in Minneapolis and it's very rare that my city is covered. I already made an appointment with a hair stylist that was listed.
LADIES BUY THIS BOOK!
Just what I needed January 4, 2008
41 out of 45 found this review helpful
This book is the perfect kick in the butt I needed to make my downward spiral into Old Ladyhood come to a screeching halt. A daily beauty regimen has been started; new makeup has been bought; new shapewear has been ordered; the hair has been highlighted; and Y&H jeans are here. All of this supports a new attitude which, of course, is the foundation for success in this New Me program.
Each chapter is worth the price of this book.
Highly recommended!
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